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RIM And Nokia Answer The Challenge From Apple

Posted on: 22/07/2010

  • In: Internet
  • Comments Off on RIM And Nokia Answer The Challenge From Apple

At its conference last Friday on the problem of antenna 4 iphone, Steve Jobs said competitors such as Blackberry and Nokia also had problems with antennas … Of course it is good politics but it seems to me that the problem if any one from these manufacturers is not as blatant as that of the iphone 4 short the attack is a defense strategy that works also in terms of crisis communication.

The answer to these claims Apple did not wait for RIM and Nokia have split each of a press release this explicit position of these two manufacturers of phones and smartphones.

Here is the statement from RIM:

Apple’s Attempt to draw RIM Into Apple’s self-made debacle IS Unacceptable. Apple’s claims about RIM products APPEAR to Be Deliberate Attempt to distort the public’s understanding of year end and antenna design to Deflect attention from Apple’s difficulty situation. RIM Is a global leader in antenna design and has been “Successfully Designing industrie-leading wireless data products with efficient and effective performance radio for over 20 years. During, That Time, RIM Has AVOIDED designs like the one Apple iPhone Used in the 4 and innovative designs INSTEAD Has Used Which Reduce the Risk for Dropped calls, Especially In lower areas “of coverage. One thing is for sure, RIM’s Customers Do not Need to use a case for BlackBerry smartphone to hairpins Their Proper connectivity. Apple clearly “made certain design decisions and it should” take responsibility “for decisions thesis Rather Than Trying to draw RIM and others Into That situation has Relates specifically to Apple.

Mike Lazaridis and Jim Balsillie

And the release of Nokia:

Antenna Design Is a complex subject and has-beens a core competence at Nokia for decades, across Hundreds of phone models. Nokia Was the pioneer in internal antennas, the Nokia 8810 Launched in 1998, Was the first commercial phone with this feature.

Nokia Has Invested Thousands of man hours in Studying human behavior, how people hold Including Their phones for calls, music playing, web browsing and so on. As you would expect from a Company Focused on connecting people, we Prioritization antenna performance over physical design if They Are in Conflict ever.

In general, antenna performance of a mobile device / phone ‘may be Engagements with a tight grip, DEPENDING ON how the Authority or a device. That’s why Nokia phones to design o Ensure acceptable performance in all real life cases, for example, When the phone Either Authority or in hand. Nokia Has Invested Thousands of man hours in Studying how people hold phones and Their Allowance for in this design, for example by HAVING BOTH antennas at the top and bottom of the phone and by Careful selection of materials and Their use in the mechanical design.

RIM is therefore positioned as a leader of the antennas and the design challenges such as the iphone for particular problems of antennas. Nokia meanwhile is the pioneer of the internal antenna, with many studies on the ergonomics of the phone.

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