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Archive for August 25th, 2010

One of the biggest mistakes that people make when they start out on their first SEO campaign is that they don’t work out exactly what it is they want to achieve from the campaign. Being page 1 on Google is all very well, but if you target the wrong keywords for your site you will actually damage your site in the ‘eyes’ of Google.

You must get to know your client. Make sure you are all ‘on the same page’ in terms of what they hope to achieve from the campaign. Ask them what outcome they hope to get from their SEO campaign. It may be increased sales, increased enquiries, signing up for a newsletter or simply brand reaffirming by placing them first for their company name.

If your client has an eCommerce site it is worthwhile asking them which products have the highest margin, as targeting these directly will make the client the best ROI (Return on Investment). This approach also works well for targeting service providers (e.g. plumbers, electricians etc) as there may be a particular service that brings in more money than other services. For example a new boiler installation for a plumber would be better than fixing leaking taps. Read the rest of this entry »

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