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This is a question which comes up very often – should you pay for affordable SEO services? And if you would, how much should you pay for them? Plenty of people have been burned by these services, but lots of individuals have extremely benefited from them too. So, how much should you spend – if you should, at all? Like any business transaction, you should take this matter into consideration – spend just when you are completely sure, and if you’re completely comfortable about spending.

Individuals pay for search engine consultants because they think that search engine optimization is a difficult thing. Although it is not a completely difficult thing, but for a non-professional it can be time consuming.SEO takes time, effort, commitment, strategy, skill, technique and experience. You could take SEO into your own hands, but only if you have the time and patience to learn. If not, then there are plenty of search engine optimization firms and consultants who are ready to help you with your needs.

If you decide to push through with paying for SEO services, there are some things you have to take into consideration to ensure that you get value for your cash and that you don’t end up overpaying for what you get.

* Set a realistic goal and budget: Create a budget that depends on your needs, on the industry, the length of time and the outcome which is projected. However, if you wish to find your website on the top ten of the search engine results page for a particular key phrase, then expect to pay for the privilege. Read the rest of this entry »

  • In: SEO Tips
  • Comments Off on Why On-Page Optimization Is More Crucial to Achieve Top Rankings?

The reason why on-page optimization is more crucial to achieve top rankings is that it is the oxygen your website. Every page of your website should be optimized in the best possible way. This will ensure more and more web traffic which means generation of more revenue. Now what exactly is on-page optimization all about? It is explained in the next part of this article in details. Let us have an understanding of what exactly it is and then you can realize why it is important.

On-page SEO optimization is something that is needed to explain the content of a web page in details. That is why it recommended that you take one keyword per page for optimizing. This helps in concentrating on one keyword per page and then you can be making the most out of your page optimization.

Always focus on a niche specially carved out for a set of audience. This is required to figure out your target audience. This way you can have a fair idea of who you want to sell your products and services to. That in turn makes your life easier as you can focus on one keyword for human visitors. This means that you are explaining one keyword in the best way and getting more traffic. That will add to a higher conversion rate for sure.

As a result of this you need to have fresh content for your website. You also would be required to update that from time to time in order to get that page ranking in Google. In addition it is advisable that you use LSI words and relevant keywords for your website. This means that if you can use variations of a keyword it will only help in search engine optimization. Read the rest of this entry »

  • In: SEO Tips
  • Comments Off on Search Engine Optimization – Which Parts of Your Web Pages Are the Most Important to Search Engines?

We’re in the third part of our series on the fundamentals of Search Engine Optimization (SEO) – that is, the craft of building and populating your website in order to increase the likelihood of appearing prominently in the search results for search keywords that your target audience oftentimes uses in their searches. In our first article, we looked at common SEO myths. In our second article, we looked at the main criteria that search engine evaluate when ranking your website pages in their indexes. Now this month, we’ll learn about some of the most important parts of your website pages’ content.

Not all parts of your web page are created equal

When search engines scan the content of your website, they actually assign different levels of importance to the different pieces of content. For instance, headline text is given more weight than the text in your last paragraph of body text at the bottom of the page. Now while the exact ranking algorithms that the search engines use to scan your site are secret (and constantly changing), there is general agreement that the following pieces of a web page are given high importance by the search engines:

  1. The page title
  2. The page URL
  3. The page’s main headline

  Read the rest of this entry »

One of the biggest mistakes that people make when they start out on their first SEO campaign is that they don’t work out exactly what it is they want to achieve from the campaign. Being page 1 on Google is all very well, but if you target the wrong keywords for your site you will actually damage your site in the ‘eyes’ of Google.

You must get to know your client. Make sure you are all ‘on the same page’ in terms of what they hope to achieve from the campaign. Ask them what outcome they hope to get from their SEO campaign. It may be increased sales, increased enquiries, signing up for a newsletter or simply brand reaffirming by placing them first for their company name.

If your client has an eCommerce site it is worthwhile asking them which products have the highest margin, as targeting these directly will make the client the best ROI (Return on Investment). This approach also works well for targeting service providers (e.g. plumbers, electricians etc) as there may be a particular service that brings in more money than other services. For example a new boiler installation for a plumber would be better than fixing leaking taps. Read the rest of this entry »

  • In: Internet | SEO Tips
  • Comments Off on Increasing Your Website’s Rank Overnight!

Increasing your website’s rank is a goal that every business owner should have. And high on the list too.

What do I mean by this? Virtually all business owners want to been seen higher up in the search engine rankings so more potential clients can find their business online. What are some ways that can help accomplish this?

Here are 4 proven ‘overnight’ tactics (with the help of a pot of coffee!) of increasing your website’s rank on the search engines:

Starting with number 4:

4. History of Your Domain/URL – this one is somewhat beyond your control. However, there is something that can be done. Search engines like to see domains that have some history to them as this contributes to the stability factor. If you are just purchasing your domain, or have recently launched your website, one of the things you can do to help is to extend your domain’s registration for as long as possible (usually 5 years or so is good!). Read the rest of this entry »

This post comes to mind a comment I made a friend a few days ago, where I wondered what I could do to gain traffic quickly in one of their sites, hoping to hear a magic answer for me.

I swear his eyes expressed the hope someone will receive a secret recipe … ..

White hat techniques or black attitudes seem to refer to a magician pulling a magic solution to the galley and unfortunately that does not exist, at least without falling into the dark side techniques.

Many mystify the profession of SEO, thinking that always hide something or they know a lot more than I have. In every profession there Gurus, but overall, people who take risks and learn from their mistakes.

If you want to do things right, the only prescription is "work" and is achieved with a basic routine which is "test-test-error-error-test-success." This is the key of each Seo, previous experience in implementing each technique, know what works in each case, because in this, one can not generalize, each site is a world unto itself that requires a specific job.

The only secret that has an SEO is to know that magic does not exist and that lasting results are achieved with effort and hard work.

Read the rest of this entry »

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The SEO is not for everyone, and while some of our readers have very advanced knowledge on the subject, others are just beginning and need guidance and some basic guidelines to understanding what it is.

That’s why today we bring you this excellent graphics, which summarizes the most important search engine optimization, covering issues such as keywords, LinkBulding, SEO Tactics, etc.

I sincerely recommend you watch it carefully and then tell me what they thought.



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