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Posts Tagged ‘Revenue

1. Primacy
Primacy is defined as the state of being first, or foremost.  People in general have a short attention span, but it gets even shorter when on the web.  It is important to have your Adsense banner near the top of the page.  If they have to scroll to see it, there is a good chance they will move on before even noticing the banner.  This can be hard to do and keep your website looking professional, but it is possible.  You may have to forgo this step on some of your pages to keep the integrity of your site.

2. Blending
You should take your time and develop an Adsense banner that will blend into your website.  People are more apt to click on an advertisement if they don’t know it’s an ad.  If they are interested in the ad, they will click on the link provided without thinking twice.  This is also a good way to prevent your website from looking tacky.  Garishly colored advertisements are highly noticeable and will increase the bounce rate on your site.  It can ruin the look of your site and is an insult to the eyes.

3. Utilize Your Content
If you are able to wrap your content around the advertisements, it will greatly help to increase adsense revenue.  The advertisements will look like part of your text.  This will make it much more natural for readers to click on an ad.  They are already interested in what you have to say, and now they are being given an option to continue on that topic.  Increasing Adsense revenue is about providing your readers with good content, and a way to continue exploring that content.

4. Write Keyword Focused Content
The Google Adsense program runs off on content.  If you are unable to write specific enough content for Google to know what you are talking about, the ads may be untargeted.  This is because Google has to guess.  Keywords aren’t just for driving organic traffic, they are essential to obtaining relevant advertisements on your site.  Without relevance, your ads will lose meaning. Read the rest of this entry »


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